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3-29-06

To all of the supporting actors and actresses worldwide, I'd like to use this opportunity to thank you from the bottom of my "one-over-one" heart, for the support you have given my design efforts over the past thirty years. It has truly been a pleasure to work with each and every one of you in your endeavors to exhibit my designs for our avid stitchers. I want you to know that I certainly appreciate all of the long hours you have dedicated to our needlework industry, the endless efforts to assist our stitching customers, and graciously act as the mediator in threading their needles to my intricately detailed designs. I am extremely proud of my length of services as a needleart designer, and I owe a great deal of acknowledgement to you for my successful years here at The Heart's Content, Inc., and The Linen Emporium. To you all, I am grateful!

My company has never required any minimums for any order. We will simply send you one leaflet, if you so wish! Our terms are also quite simple. Your first order will be pre-paid, and thereafter with credit references, we will place your shop on a 30-day net account.

The selection of my designs that we feature at any given time on my website are only a mere portion of my entire portfolio. I'd be happy to send you the 125-page colored catalog, featuring my entire line of designs, and the 40-page Scottish Glenshee linen swatches, both detailed in this site. Of course, there is no cost for these items to shopowners. My catalog provides the wholesales prices separate from the photographs, to enable you to showcase this at your counter. An attractive presentation with professional colored photography of each item. Your customers will enjoy this,

The Linen Emporium @ The Heart's Content, Inc. is the sole US Distributor of the premium Scottish Glenshee Linen. Be sure to request literature of this finest quality linen on which to create our heirlooms.

In 1999, The Heart's Content, Inc. instituted an automatic shipment program to shops worldwide, titled the "Spontaneous Stitcher Shipments". (SSS) The details are quite simple. Typically twice annually, for the Nashville market in Spring, and the Charlotte market in late Summer, I release my new designs. This program enables you to receive two (or more, if you choose!) each of my new publications as soon as they are released. We have had great success with our program, and shoppers express their gratification in knowing if for some reason, they are unable to attend a given market, they have the confidence of knowing they will receive all of my new designs when released. I'd be delighted to welcome your shop to our growing list of satisfied shopowners. The SSS is posted the week prior to these two major wholesale tradeshows; thus, your new items arrive just as you are headed out the door to market!

Over the past several years, I have grown to enjoy many of you with a great taste of sincere friendship. You've all been my "other" family with whom I devote a great deal of time to. In fact, everyone knows that I am still in search of a good deal on a 26-hour day, because I already work 25-hours daily.

I am truly devoted to my designing efforts, and continue my creative passion daily. Though our strained industry has brought hardship to most of our doors, I assure you that though my staff was reluctantly released last year, I am desperately attempting to again wear all of those hats, and tend daily to the assembly of those various kits. This meld with my Design Studio affords me great pleasure, but little life. My life has truly become my creations.

Of late, I've encountered some health hurdles, and continue to remain positive in my life and business issues. My groove is being repaired, and once fully recovered, be watching your doorsteps for an array of new and fresh design ideas.

Sometimes I feel it unwise to breath inspirations or ideas not solidly stitched, as life has a way of creating pimples in my path of progress, but I feel completely energized of my newest creations, and am ready for your questions.

Here is just a bit of temptation for your pallets.

Splendor XV ~ "Royalty". It's all about queens, crowns and alphabets!

The Infinite Tulip, a delightful botanical tulip serried in pages of a charming needlebook filled with treasures.

Spread Kindness, "the ladies of funk" in my series continue

Saint Valentinè, a marvelous Splendor for the special event

Status Thimble, a rare thimble holder portraying brilliant stitchery from every angle. The finishing is suburb!

Soie Surfinè, the finest of French silks create a charming miniature Splendor of great detail to continue the series

Arabesque`~ Floral silk rug on 40-count silk gauze

Fruitful XIII Avacado

Holiday Splendor, It's time!

If this is not enough to tempt your future market pallets, I'm not sure they are temptable. Daily I continue to address my drawing boards, needles, fibers, linens, and anxiously fulfill your customers stitching desires. The endless hours from the birth of my idea, to a marketable kit are many months, but I wanted to share a bit of insight with you for my upcoming ideas of creation.

For those of you who are familiar with my kits, you can certainly attest to the endless hours of each and every stage of our kitting process. I take extreme pride in my presentation, and persist with my simple taste........simply the best! In all fairness to shopowners worldwide, I will commence shipping the moment the last "crown is placed on the queen's head", or the "avocado earns its green"!

Without arrogance, may I say, I'm convinced these will warrant the wait! Truly, I thank you for your patience with me, and again, I wish to thank each and every one of you for your great support you have shown me over the last several years.

I thank you for visiting my website, and invite you to use my toll-free #877-494-9434, if I can be of further assistance. Typically, I am in my studio from 8am until 8pm, and am ready for any of your concerns. Now keep your customers' needles threaded, and be creative!

Next topic of discussion: My intentions are to reach you through this "Shopowners Newsletter" quarterly, as I update the letter to stitchers on my site.

I invite you to return often to update the newest additions. My photographer and website creator are diligently aiming to provide you with images of my new releases. My six new designs exhibited in Nashville last month are featured at the top of the "New Designs" page.

My next set of new releases will be introduced at TNNA~Indianapolis in June, to follow with further new designs for Charlotte NMI in August.

My next topic will address my decision to lighten my teaching load for a year, along with the amount of trade shows and festivals I shall exhibit in. For all good purposes, my goal is to re-establish that communication and response to your needs, in sincere attempts to fill your market orders in a timely manner. For the past several years, I have prided my staff with the fine accomplishments of delivering two cash and carry wholesale events to you annually. I will outline details to sponsor my class perhaps in your shop in 2006-7, with your personal audience, and with hopes, your favorite dessert!

Kindly,

 

Maureen Appleton, designer
THE HEART'S CONTENT, INC.
THE LINEN EMPORIUM

 

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The Heart's Content, Inc.
4440 Indian Trail
Green Bay, WI 54313
(920) 494-9434

www.theheartscontent.com

 

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